Website Redesign | Logo & Identity | CMS Development
Overview
Houses by Catherine is a real estate portfolio that showcases luxury and high-end residential properties. It focuses on presenting properties with elegance and sophistication, tailored to meet the needs of buyers and sellers. The website highlights Catherine’s expertise in the real estate market, offering personalized services and an eye for detail that ensures every home is uniquely represented.
Role
UX/UI Researcher and Website Designer
Stakeholder Feedback/Goals
Goal to showcase Catherine’s portfolio to attract high-value clients.
Website was outdated, lacking credibility and trust. Backend content management was time-consuming, and inconsistent branding affected engagement.
Heuristic Evaluation
The evaluation of Catherine’s website identified several areas for improvement:
Inconsistent branding affecting trust and professionalism
Cluttered layout distracting from property listings
Limited navigation cues making browsing difficult
Inefficient content management due to the absence of a background content management system (CMS)
Problem & Hypothesis
Problem Statement
Catherine’s target audience seeks a seamless luxury real estate experience, but engagement suffers due to inconsistent branding, difficult navigation, and outdated listings.
UX Hypothesis
Enhancing navigation, branding consistency, and implementing a background CMS will improve user engagement and streamline content updates for Catherine.
Target Audience
Catherine’s target audience includes three types of users, and her website must cater to all while reflecting her brand’s luxury and professionalism.
The serious buyers who explore every page, looking for their dream home.
The casual browsers who scroll through listings, saving their favorites without committing.
The clients in between, genuinely interested but wanting a seamless, engaging experience before taking the next step.
